A Question

Have I bitten off more than I can chew? I don’t know. I hope not. Sometimes doing the Online Marketing Arts project seems to be too large, with too many moving parts. If the rule “keep it simple” was to be applied here, it would flunk out. The basic idea is easy enough to understand though, but the doing it seems overly challenging.

What is It?

I’m talking about an eBook that is starting out as a 200 plus PowerPoint slide show. In slide form, it will be the curriculum for an all day seminar I plan to teach (as an aspiring adjunct professor now that I have my Master’s), but the eBook is another thing. If I was just creating some nice images and then called it a day, that would be fine. The problem is in the “system” that surrounds and promotes the eBook.

A Little More Clarity

To give you a clearer idea of what I’m talking about, let’s just say that the endeavor is to put together an eBook then promote and sell it. Doable, right? In fact the eBook itself has an attainable idea. The short version of the title (lol) is “How to Get New Customers: The Easy 6 Step Method.” And doing the 6 step method is easy, you just follow the steps in the eBook and if done correctly you will get end up at least getting some leads for customers, clients or even fans.

19 is the Number

But that’s just part of the title. The full title is “How to Get New Customers: The Easy 6 Step Method Plus Special Bonus Outline of the Simple 19 Step Technique.” So now you see it. It’s the 19 step aspect of the book, that bonus part, that’s not as simple to do as I would like. I am my own guinea pig and will NEVER put on the market something that I have not done myself. Interestingly enough the 19 step is made up of 5 or 6 chunks that individually done are easy peasy lemon squeezy. These are chunks I have used that lead me to achieve some success.

A Temporarily Overly Worried Moment

But stitched together like a Frankenstein monster, they aren’t so EPLS. They are OVERWHELMING!


But writing this has been therapeutic. Thanks guys. As I jot down the problems I am coming up with solutions. The truth of the matter is that once I’ve tested and gone through the project phases, helping someone else do it is going to be a lot easier than doing it myself. And the key is breaking it into sub chunks of the chunks, as well as even sub chunks of the chunks which in turn have sub chunks of the chunks. Hey I got through getting a Master’s in Arts Administration at age 57 by taking thing slowly. And the irony in the end was that getting that degree ultimately felt a lot quicker than I had anticipated.


So there you have it. A bunch of ruminations of the USAcreate.com process and action plan in action. “But,” you may ask “how close are you so far to completion of the 19 step version of “How to Get New Customers” methodology?” Good question. Let’s put it this way. The night before last I got up at 3:00AM and worked feverishly for 5 hours on the undertaking so I could then attend to other responsibilities. As I am writing this I have about 45 days to go until the end of August. It would be great to have this done by September 1! Although that is pretty close, let’s plan on it happening by then and have an online celebration. A web release party as it were.


But what about you? Are you okay with getting through large projects? I believe that many of you probably are since this list has a lot of talented and successful people on it. But for those of us like myself, the insight or marketing tip that I have today is to break promotional projects into short and doable pieces. You don’t have to write it all down in in blueprint form, unless that’s how you are most productive. You’ll be amazed by how much you can get done in a finite amount of time!


This blog post was started yesterday (Tuesday) and the official release of it is tomorrow, Thursday, both as a web entry and  email newsletter. Putting my mind to the task I got up at 4AM and in 2 1/2 hours was able to pull together the 10 online pages (which is equal to 42 pages as a Word document) of content in the amount of 9,801 words.

Looking Out for Existing Subscribers

I didn’t write all 9,801 words this morning obviously, but got it set for the pre-green-light of its use as a 10 day course available to new subscribers. If you are already a subscriber and would like the content, then email and let me know and I’ll send it right over to you. Also, I’ve decided to release this post today. Please email me in the next week because things get archived.