Solve a Problem
Thinking of starting your own video, film and web production company? It’s easier than you may think and can be quite profitable too. The tricky part is getting customers, but USAcreate can help you with that. Also, you need to be sure that you are filling a NEED and are SOLVING A PROBLEM. For example, our awards show the Platinum PIAs solved the problem of recognizing those who are making a difference in their community. This also helped in building community which can stem from being appreciated.
Online or Offline?
When doing your business you’ll need to know how to attract customers on the web. There are many ways of doing this and it depends on whether you are working in a brick and mortar studio or if you are online only. When making our movie which is a kind of business, we worked both offline (filming movie) and online (promotions).
Your Customer’s Path
With a studio you need to attract LOCAL customers because they will come to the location to work with you. Whereas if you are online-only you need to design a path that your customer will follow through on ending with them patronizing your business.
Will You be the Face of Your Business?
Another thing to think about is whether or not you will have visibility within the company. In other words will you be a kind of spokesperson? For example, our founder hosted the first PIAs back in 2010.
Blinders on: Start NOW
If you choose the spokesperson approach then before even starting your company start to promote yourself using free resources such as YouTube. As of this writing if you upload a new YouTube video every day, you will build viewership and will learn the ropes. But don’t wait until you have it “all figured out” to start your YouTube channel. Just start NOW.
Form Alliances
Since you are solving a problem and are filling a need of real people, these are the folks that you want to reach. They will be your future customers. And don’t forget to do partnerships with other businesses and individuals who will help you, as you will help them.
The Cross Pollination of Being a YouTuber
A good example of this is when YouTubers appear on other YouTubers’ channels. You go on their channel and they go on yours. Don’t forget that you don’t have to be in the same room to do this and can achieve it through video connectivity. Such as when you are making a film, you also can film actors who are not even in the same state.
Breaking it Down into Bite Sized Pieces
“Okay but what about running the business itself, how do I do that?” My friend that is what you have to figure out and you only. If possible you should not only fill an important need but to have passion about what you’re selling. This will motivate you to pursue all aspects of your business. Plus be sure to break down your product creation process into little chunks that you can delegate to others.