Even these days of being stuck inside, American creativity continues. You can’t shut down the fertile imagination of many, just because there is a deadly virus that is flaunting itself. Those from the United States are a powerful bunch. They keep moving forward inside despite what is happening outside.
This is a credo that I live by: continue to create. Even when not with computer, my mind is going. Yes, there are pangs of unease due to being in forced lock-down, but for the most part I have a 24/7 chugging mind.
For some, this is a time of being their most productive ever. They have never had this much time before to get really imaginative. American creativity continues.
Thinking of starting your own video, film and web production company? It’s easier than you may think and can be quite profitable too. The tricky part is getting customers, but USAcreate can help you with that. Also, you need to be sure that you are filling a NEED and are SOLVING A PROBLEM. For example, our awards show the Platinum PIAs solved the problem of recognizing those who are making a difference in their community. This also helped in building community which can stem from being appreciated.
Online or Offline?
When doing your business you’ll need to know how to attract customers on the web. There are many ways of doing this and it depends on whether you are working in a brick and mortar studio or if you are online only. When making our movie which is a kind of business, we worked both offline (filming movie) and online (promotions).
Your Customer’s Path
With a studio you need to attract LOCAL customers because they will come to the location to work with you. Whereas if you are online-only you need to design a path that your customer will follow through on ending with them patronizing your business.
Will You be the Face of Your Business?
Another thing to think about is whether or not you will have visibility within the company. In other words will you be a kind of spokesperson? For example, our founder hosted the first PIAs back in 2010.
Blinders on: Start NOW
If you choose the spokesperson approach then before even starting your company start to promote yourself using free resources such as YouTube. As of this writing if you upload a new YouTube video every day, you will build viewership and will learn the ropes. But don’t wait until you have it “all figured out” to start your YouTube channel. Just start NOW.
Since you are solving a problem and are filling a need of real people, these are the folks that you want to reach. They will be your future customers. And don’t forget to do partnerships with other businesses and individuals who will help you, as you will help them.
The Cross Pollination of Being a YouTuber
A good example of this is when YouTubers appear on other YouTubers’ channels. You go on their channel and they go on yours. Don’t forget that you don’t have to be in the same room to do this and can achieve it through video connectivity. Such as when you are making a film, you also can film actors who are not even in the same state.
Breaking it Down into Bite Sized Pieces
“Okay but what about running the business itself, how do I do that?” My friend that is what you have to figure out and you only. If possible you should not only fill an important need but to have passion about what you’re selling. This will motivate you to pursue all aspects of your business. Plus be sure to break down your product creation process into little chunks that you can delegate to others.
We describe our aim in terms of helping you with promotions as “Marketing Empowerment Through Entertainment with a Mobile Phone Focus.” Optimizing for mobile phones has never been more important since studies point toward the fact that 80% internet traffic is by people using their personal phones! New organizations like DIYdigi are jumping on the wireless band wagon because it’s not just the future it’s NOW!
Become You Own Marketer
So let’s say you want to “Become Famous Online,” this means that today more than ever you need to become a marketer yourself who markets you! Empowerment in marketing through entertainment is how “How to Get New Customers” can help you. They are great when it comes to mobile promotions.
Consider Starting a Blog
Thanks to blogging, social media and DIYdigi (Do It Yourself Digital) tools you now have an open pathway to getting the fame you need. We say fame you need is because there is a practical aspect to achieving this.
Becoming a Search Engine Pull Down is Your First Step
One you’re name or company is on a search engine pull down then you are ready to take the next steps. In this article we’re going to be focusing on what you need to do to get to the pull down point in your career or business.
Beyond Social Media
Social media isn’t going to get you there. It can help, and certainly its ability to allow you to engage with your audience is wonderful. In many ways the benefit of search engines is that you can organically grow your online presence with diverse media sources. In other words, search engines tend to like a lot of different manifestations of you including social media, search engine searches, newsletters and your website, etc.
How’s Your Website Doing for You?
This means not just social media but doing guest appearances on other folks’ blogs. This is done with all roads leading to your website. How is your website working out for you by the way? And do you even have a website? If not, or if you need a do-over, How to Get New Customers can help.
Create a Diverse Media Mix Online
Although having a website is a good first move, just having one doesn’t mean you are actively pursuing the journey to “Become Famous Online.” To achieve phase one of this, which is to be on search engine pull downs, you will need to create a diverse media mix about yourself. DIYdigi (Do It Yourself Digital) can help you with this.
The Social Media Pathway
Social media is probably the easiest way to become famous online, but remember, all it achieves for you is to engage others and help fill out your search engine result pages. Blogs are another matter. The best way to get covered by other people’s blogs is to have a blog yourself so you can be on their blog and possibly they can be on yours.
The Frustration of Approaching Other Blogs
Co-promotions can become frustrating. Because the more famous a blog you seek is, generally the harder it is to achieve a cross promotion. This is one of the reasons we helped form the Blogger Coalition, which consists of over 35 blogs, some of which are for clients and the others for in house projects.
Setting Up a Newsletter
Do you have an email newsletter? Properly setting this up can be a bit of a challenge even for those well versed in marketing. The reason is that you need to provide an incentive to someone to sign up for your newsletter in the form of a PDF eBook that is on a topic that people want.
Engaging Your Audience
It can’t be all about you (or sometimes it can) but is more likely to succeed if somehow this eBook was a solution to a problem in the industry for which you desire to become famous online.
Which Art Form or Business Type are You?
At USA Create we primarily focus on businesses of all kinds and those who are involved with art forms including being a musician, magician, actor, fine arts creator, dancer and filmmaker. We serve these art form titles as well as all jobs related to these art forms.
The “Arts” in Online Marketing Arts
This is one of the reasons why we refer to the marketing process as being “Online Marketing Arts.” Another reason is that we consider ourselves as artists doing the art form of marketing. Why? Because marketing to us is not just a science but is also an art form due to its components of creativity and psychology.
Getting Over the Hurdles
So what do we hope you will get out of this? If you want to achieve the goal to “Become Famous Online” the first hurdles you need to jump over are social media, blogs, newsletters and more. If you customize these you too can become a search engine pull down!
Hi all. We have some super great news. We are going to be working with prestigious websites Thrillumentary and USA eLearning. It is going to be a marketing/promotions educational collaboration. And remember, if you want to get news about this and other stories, each with a marketing tip, be sure to subscribe to the USAcreate.com Newsletter.
How to Get New Customers
The thing that all three of us have in common is the belief that education is very important in order to have good results. That’s especially important to us because we follow the DIYdigi (Do It Yourself Digital) approach because once we create the website and tools for our clients, through videos we help them learn how to wield them to get new customers.
Savings and Convenience
A perfect example of this is a recent site and set of tools we made for a client. This client was taught and learned how to do his blog posts himself, saving him money as well as gaining the freedom to update his entries whenever he felt like it. In other words savings and convenience can be yours if you get on board with the DIY Digi approach.
Education Can Take Many Forms
The exciting thing about working with Thrillumentary and USA eLearning is that we are going to ultimately create our very own eBooks, quizzes and eCourses. This will be very helpful for us to be able to serve our clients better.
Self Serve or Full Service?
How does this impact YOU? It means when you work with our organization you’ll have more options. Of course you are always welcome to use one of our monthly update programs for you website and digital tools, but you also can select to do the maintenance yourself.
Two Minds Better than One
When we do full service monthly updates for you, you get the power of two minds rather than one. I work in conjunction with my brother who is a web expert like I am, plus bring in freelance team members as needed.
What Do You Want to Learn?
What are your goals? What have you been achieving thus far and what would you like to accomplish. Do you want to learn “How to Get New Customers” or are you more interested in learning about how to retain your current ones? Maybe you even want to learn both!
Marketing Tips Based on Real Experience
We would recommend that your first step be subscribing to the USAcreate.com Newsletter. This newsletter means that each week you will learn a new marketing tip that is the outgrowth of actual behind the scenes of our client and in house projects.
If you like wacky, offbeat, esoteric humor (and/or desperate attempts at being funny), you’re going to luv the bros!
They’ve Got Monikers from Ancient Greece
Who are the Stamas Bros? The best way to describe them is that they are the two brothers who have the StamasBros.com website. Beyond that it’s really hard to say. They do have names though, which are Stamas Bro Homer and Stamas Bro Aristotle.
Gosh Darn those Bros
We’d love to be able to say that they’re peppy and fun and find themselves getting into amusing and engrossing misadventures. We’d love to be able to say that. We really would.
How do You Launch Them?
So how in the heck can you promote two dudes like this, especially since StamasBros.com was designed as a site that was not to be publicized in any manner whatsoever. Not even by carrier pigeons with fliers.
¿Qué haces con dos Stamas Bros?
The only answer that makes any sense at all is that since they are un-icons they should be marketed using un-marketing. Maybe something like what Thrillumentary did. Or even as what USA eLearning is starting to do.
The Best Laid Plans…
But what is un-marketing, really? It’s when you pretend you’re not interested in being interviewed for a blog, but are secretly thrilled at being asked, even though you do your very best to look stoic and uninterested.
Excitement Can Backfire
You’ve got a plan to show up fashionably late to your session with the blogger. But it turns out that you are privately so enthusiastic about being featured in a blog, you accidentally arrive 5 minutes early for your appointment.
Playing the Ageism Card
No but seriously, what do you do with these two formerly young men? Maybe you get them to be very loud community activists who get attention by screaming out that society is ageist?
The Goal is to Get into the Blogger Coalition Network
The problem is that ageism IS prevalent in the modern world, and at the moment it isn’t a popular subject. So you can forget about doing a publicity stunt consisting of a loud tirade about aging in front of members of the Blogger Coalition.
Do Blogs Get Enough Respect?
Wait a minute. The bros have resources. They know bloggers and in fact Stamas Bro Homer is actually the founder of the Blogger Coalition consisting of over 35 blogs both for clients and in house projects. Plus, both Bros, from different ends of the country, make their living doing websites and marketing.
YOU are a Part of it!
So there’s no need to use tactics to get known. The Stamas Bros can just call in favors for such things as being mentioned in the newsletter/blog you are currently reading! Even the think tank behind Thrillumentary opens up many possibilities. So does USA eLearning for that matter.
It’s Time for the Tip
What is the marketing tip here? Is it to scan your existing pool of influencers before going in search of outside means? Possibly. But one thing’s for certain. Enlist the help of those carrier pigeons!
NOTE: the following is a marketing method used to promote a conjurer, but the basic structure of this approach could be used by someone of any profession by converting the components into ones from your Industry!
Since Manhattan Magician might as well be my alter ego or imaginary brother, I wanted a fun way to promote him, possibly tied into the library and books.
A Force of Nature
One strategy is to align yourself with someone who is more famous than you are. Who then is the most famous magician of book-dom? I bet you didn’t even blink before you thought: Harry Potter. And you’d be right. Harry Potter is a force of nature. My 10 year old daughter (who is in the library magic act) recently put herself on the list at the library for one of the books, the one that has the Goblet in it.
Library Waiting List
At the time of requesting the book she was told that she is number 7 in a waiting list of 7. My daughter instantly did the calculations and surmised that it would take her more than 3 months before she would get the book. So she and my wife purchased the book instead.
Off the Shelves Quickly
Another library and Harry Potter story is the time my daughter rather magically discovered exactly the Harry Potter DVD she wanted to watch because she had just read the book and likes to see the Potter movies after taking in the book. The librarian at checkout commented that it was miraculous she got this DVD because practically the second it is on the shelves, it gets taken out again.
Two Magicians, Two Very Different Worlds
Okay, so we’ve established Harry Potter is well known. How then does a practitioner of prestidigitation align herself/himself with likes of Potter? The answer for us was in the fact that both Harry Potter and the Manhattan Magician were magicians, so the joining of the two would have to have something to do with magic tricks.
Fictional Spells into Real Tricks?
We had heard that apparently, Bloomsbury Children’s Books did a world-wide survey of the favorite Harry Potter spells. This generated an idea. What about if Harry Potter’s 10 top spells could be made into magic tricks!?
Inventing Magic Tricks
Since Manhattan Magician was writing a book about how to invent magic tricks, this seemed like a perfect tie-in. So now all that had to be done was to figure out an online publication that could feature the story.
Over 35 Websites
As most of you know I manage over 30 websites, some of which are for clients and the others are for in house projects. One of these sites is, yes you guessed it, HarryPotterFanClubNYC.com which is run by a guy named Spaceman. The connection between a “Spaceman” and “Harry Potter” has never quite been clear to me, but it didn’t matter. It was time to contact the man from the galaxy.
An Ambitious Experiment
Spaceman loved the idea of Manhattan Magician coming up with magic tricks based on the top 10 spells. We decided that Manhattan Magician would look at the list of the 10 and then would come up with ideas on the spot. But we had one hitch to the deal. Magicians are not supposed to reveal the secrets of how they perform magic, especially magicians who are members of the Society of American Magicians. You see, Manhattan Magician had taken a binding oath of not revealing secrets.
A Solution is Found
I came up with a solution. What about if Manhattan Magician did a “Magic Talk” referring to tricks and principles that only magicians could understand? That way no secrets would be revealed to the general public. The Manhattan Magician loved the idea and so did Spaceman, so all that had to happen now was to get Spaceman and Manhattan Magician in the same room.
A Lesson in How to Market a Magician
What can we learn about marketing here? For one thing it helps to be manager of the blog/website that the interview is for. Also, thinking outside of the box (or the top hat) is good. Another thing is communication between all parties involved. And speaking of parties, if you want to check out the plan in action, take a look here at the Harry Potter Fan Club NYC website post. Or if you prefer to go directly, the URL is https://harrypotterfanclubnyc.com/harry-potter-magic-tricks/.
Have I bitten off more than I can chew? I don’t know. I hope not. Sometimes doing the Online Marketing Arts project seems to be too large, with too many moving parts. If the rule “keep it simple” was to be applied here, it would flunk out. The basic idea is easy enough to understand though, but the doing it seems overly challenging.
What is It?
I’m talking about an eBook that is starting out as a 200 plus PowerPoint slide show. In slide form, it will be the curriculum for an all day seminar I plan to teach (as an aspiring adjunct professor now that I have my Master’s), but the eBook is another thing. If I was just creating some nice images and then called it a day, that would be fine. The problem is in the “system” that surrounds and promotes the eBook.
A Little More Clarity
To give you a clearer idea of what I’m talking about, let’s just say that the endeavor is to put together an eBook then promote and sell it. Doable, right? In fact the eBook itself has an attainable idea. The short version of the title (lol) is “How to Get New Customers: The Easy 6 Step Method.” And doing the 6 step method is easy, you just follow the steps in the eBook and if done correctly you will get end up at least getting some leads for customers, clients or even fans.
19 is the Number
But that’s just part of the title. The full title is “How to Get New Customers: The Easy 6 Step Method Plus Special Bonus Outline of the Simple 19 Step Technique.” So now you see it. It’s the 19 step aspect of the book, that bonus part, that’s not as simple to do as I would like. I am my own guinea pig and will NEVER put on the market something that I have not done myself. Interestingly enough the 19 step is made up of 5 or 6 chunks that individually done are easy peasy lemon squeezy. These are chunks I have used that lead me to achieve some success.
A Temporarily Overly Worried Moment
But stitched together like a Frankenstein monster, they aren’t so EPLS. They are OVERWHELMING!
But writing this has been therapeutic. Thanks guys. As I jot down the problems I am coming up with solutions. The truth of the matter is that once I’ve tested and gone through the project phases, helping someone else do it is going to be a lot easier than doing it myself. And the key is breaking it into sub chunks of the chunks, as well as even sub chunks of the chunks which in turn have sub chunks of the chunks. Hey I got through getting a Master’s in Arts Administration at age 57 by taking thing slowly. And the irony in the end was that getting that degree ultimately felt a lot quicker than I had anticipated.
So there you have it. A bunch of ruminations of the USAcreate.com process and action plan in action. “But,” you may ask “how close are you so far to completion of the 19 step version of “How to Get New Customers” methodology?” Good question. Let’s put it this way. The night before last I got up at 3:00AM and worked feverishly for 5 hours on the undertaking so I could then attend to other responsibilities. As I am writing this I have about 45 days to go until the end of August. It would be great to have this done by September 1! Although that is pretty close, let’s plan on it happening by then and have an online celebration. A web release party as it were.
But what about you? Are you okay with getting through large projects? I believe that many of you probably are since this list has a lot of talented and successful people on it. But for those of us like myself, the insight or marketing tip that I have today is to break promotional projects into short and doable pieces. You don’t have to write it all down in in blueprint form, unless that’s how you are most productive. You’ll be amazed by how much you can get done in a finite amount of time!
This blog post was started yesterday (Tuesday) and the official release of it is tomorrow, Thursday, both as a web entry and email newsletter. Putting my mind to the task I got up at 4AM and in 2 1/2 hours was able to pull together the 10 online pages (which is equal to 42 pages as a Word document) of content in the amount of 9,801 words.
Looking Out for Existing Subscribers
I didn’t write all 9,801 words this morning obviously, but got it set for the pre-green-light of its use as a 10 day course available to new subscribers. If you are already a subscriber and would like the content, then email and let me know and I’ll send it right over to you. Also, I’ve decided to release this post today. Please email me in the next week because things get archived.
“How to Get New Customers” can be discussed in various ways. And the term “customer,” depending on which art or business you are in, can be called audience, clients, fans and more. “How to Get New Customers” is the thesis and lifeblood of our now more specific mission. In short, if you solve the problem of “How to Get New Customers” you’ve solved a problem almost all of us have faced or are facing. Yes, you’ve walked through the door. But getting to this place takes work.
A Proactive Step by Step Methodology
Of course one of the most effective ways of getting new customers is through referrals. And in books, articles and TV we are encouraged to tap into (as most of us have heard before) our network, for leads. Sometimes this works and sometimes it doesn’t, but wouldn’t it be wonderful if you didn’t have to hassle with this and could just use a proactive step by step “methodology” to bring the right customers to you?
New Ideas that Have Impacted Us
Still keeping in our methods the importance of the recognition of those who are making a difference, we’ve started to work on developing packages and programs solutions. These “marketing tools packages” and monthly “website update programs,” keep your promotions alive and engaging for your customers, thereby bringing them to you. This clarification of our direction has caused us to make changes in our mission.
“The mission of the USAcreate.com Club is to use digital marketing arts to help entrepreneurs, artists and educators realize their “American Dream” online. USAcreate.com views marketing not just as a science but also as an art form like any other. We have two main websites (USAcreate.com and HowToGetNewCustomers.com) as well as over 30 others, all of which are a part of The Blogger Coalition. This coalition is a network we manage of bloggers who are either our clients or are a part of our in house projects. We are on the lookout for businesses or artists of any kind, who are committed to making a difference in their life and work. We help you with low cost packages and programs, Our four consecutive upward staircase packages are customized to you and your needs and include effective online marketing tools that in turn are refreshed regularly through four coinciding website update programs. These packages and programs work together collectively to engage and bring people to you, so that you are then empowered to convert them into customers, clients, audience members and fans etc. Our “online marketing tools packages” that coincide with our monthly (or even weekly) “website update programs,” both come in four ascending levels that parallel each other and will fit you regardless of where you’re at, at the moment with your business or career. These four packages and programs are Beginner, Intermediate, Pro and Super Pro!” Additionally we are committed to producing the annual USAcreate.com Awards Show (originally called The Platinum PIAs since 2010) . This show occurs both online and off and recognizes our clients or other ArtisticPreneurs, who are making a difference in their American communities. In short, our mission is to help you with Digital Marketing Arts so that in turn you can help others!”
Both Words Work
It’s a tall order to be sure, but we feel up to the challenge. This clarifying shift in our perspective officially started less than a week ago when we created the new website HowToGetNewCustomers.com which has in its title everything most businesses and artists want. And we even went to the point of creating an alternative route to getting you to that site if you prefer the word “clients” over “customers.” The different route is to use the alternative web domain which is HowToGetNewClients.com (leave out the “www” at the front and it will “forward” to the new site).
This Week’s Marketing Tip
The website HowToGetNewCustomers.com barely has any content on it but its title alone and the fact that it now exists pushed us to take the step in evolving our mission. This is where this week’s web marketing tip comes from. The suggestion being that if you have a new idea regarding your marketing that you jump right into it. Also, regardless of what kind of business owner or artist you are, don’t be afraid to have a mission that can bring you FOCUS. For example, even if we don’t build HowToGetNewCustomers.com into a full fledged website content-wise, it still has been the impetus we needed to refine our purpose. And with our mission giving us focus, we can serve you better! Isn’t it time you walked through the door?!
Hi everyone. It’s four days after the 4th of July, the special day celebrating our declaration of independence! It was hard to compete with the fireworks so we’re sending this email a little bit later. Though, those subscribed to our newsletter got much of the content in this blog post in their in box on the 4th. Repetition and consistency mean something. In this edition we’re going to take a look at a certain kind of mind trick you can use to get ahead in life including your business or your artistic career.
Years ago, I had a brief but profitable foray into the world of being a real estate agent. Our landlord at the time had a few NYC apartments he wanted to rent so for some reason out of the blue he offered me the job even though I didn’t ask for it nor had we every spoken about rentals. I filled all the apartments with great tenants within days! This prompted him to give me more apartments to fill.
How did I do it? Much the same approach my brother used years later for his website. The approach was to make the prospect work for the prize. I put an ad on a real estate website and for every inquiry I got I responded with letting them know the response was overwhelming and did they want to be placed on the list?
What resulted was a feeding frenzy of folks contacting me, trying to convince me I should choose them even before they saw the apartments!
From Real Estate back into the Arts
A few months later we moved out of our apartment, changed landlords and I decided to end my real estate career because it was getting in the way of my real passion and pursuit which is digital marketing arts.
Something to At Least be Aware of
What’s the takeaway? What’s the promotional lesson here? One of the secrets of success and a good marketing tip is, don’t make it too easy for your prospects. Make them work at it in order to work with you.
In a Figurative Sense
Start a list of possible clients and make all prospects be on a list. I don’t mean literally do this of course, but in a figurative sense make them jump over walls and through hoops. The psychology of humans is weird!
P.S. This is not a one size fits all approach. Some people are very nice, and you don’t have to resort to tactics to work with them. Trust your intuition.
My brother lives 3,000 miles away in the scientifically proven EXACT center of California. He on the West Coast and I in NYC, both basically do the same thing for a living which is websites and internet marketing.
And my brother’s running joke is that he speaks about is his desire to live a lifestyle that doesn’t require his presence! So it makes sense we often speak about marketing on autopilot – promotion that is automated and once set up works on its own.
Hard to Do
It is a somewhat intricate challenge to initially put together, but the surprising thing is that it’s actually possible. What makes it difficult is that you don’t have the benefit of being able to gauge the prospect because it is all done digitally in advance.
You have to be able to anticipate the various possible outcomes of any sequence and give the person engaged in the journey the opportunity to choose which route to go at any given juncture.
A New Methodology
As hard as it is to do, it’s a lot of fun to think about and lately I’ve been making strides with it. It’s become clear to me that in order for USAcreate.com to succeed I’m going to have to figure out a way that someone who is interested in learning more about a product or service can have a pleasant user experience with this methodology. This will also mean that the the marketing funnel that the prospect will travel through will need to be digitally generated in advance!
Making it Happen
The key is to supply the future customer with various phases of a demonstration without the seller having to be physically involved in the sale. The stakes are high, especially when you consider using this robotic approach to make a purchase happen!
Selling promotional products and services have their own unique mountains to climb over even when not being automated and relying on the human factor instead. Selling publicity and advertising is an art and a science. So how are mere digital tools going to be able to measure up while doing the selling on their own?! The answer is…very carefully!
If this is a topic that interests you, feel free to contact us. My brother and I are close to realizing a dream of having a way of life that is hands off when it comes to the automated sales process.
This week’s Marketing Tip
This week’s marketing tip if applied can make a considerable difference in your career or business. Our tip is to explore marketing automation. That’s right, we recommend that you start looking into this vast area. We are suggesting this partially in order to whet your appetite for a free online course that we are going to be offering soon on the topic. In fact we are working on it right now and hopefully will have it ready in a week or two. Don’t underestimate the power of marketing on autopilot!