Create Your Action Plan

Planning for Action

Your action plan is your most important document to create for your solopreneur venture, small business, or artistic career of any kind (including visual, performing etc.).

Reinvent Yourself

As an entrepreneur over the years, due to technological changes, I’ve had to reinvent my businesses several times. Elements like technology can impact your plan in a positive or negative way. And you always need to be one step ahead by being able to either totally redo your blueprint or at least modify it to get you better results.

Shorter is Better

A profitable strategic marketing and action plan is what we work on with our clients. It doesn’t have to be extensive or long winded, in fact shorter is usually better. At least it has been for me and my entrepreneurial undertakings. I believe you should be able to write your entire business plan on one side of a napkin.

What is the Key to Your Business?

Have you created a strategic action plan and marketing list? If yes, congratulations! You are one step ahead of much of your competition. If “no” then you might consider jumping on it now. Think of the steps you do to get clients or bookings or whatever you have to achieve that is the lifeblood of your career or business. I know this sounds obvious, but you’d be surprised the difference a brief outline can have to continually remind you of where your focus needs to be.

Getting Inspired

Therefore, our marketing tip for today is to create your action steps and marketing plan for yourself right now. Don’t put it off so that you can “wait for inspiration.” You’ll often find that the inspiration you seek is generated when you have the initiative to do something you need to do.

What’s Up with the Big Apple Awards?


So we’ve been getting feedback that folks are confused by the Big Apple Awards post. In that post we mention that it looks like the new name for The Platinum PIAs Awards (annually since 2010) is going to be “The Big Apple Awards.” But the part that causes some people to get riled up is that recently we’ve been speaking of the new name for the PIAs as being The Awards.

Our Apologies for the Confusion

First, my apologies for not being clear about the awards show transformation. Yes, it’s true, as recent as April we believed that the new name for the Platinum PIAs was going to be “The Big Apple Awards,” but then we started to make discoveries that changed our minds about the new name. We should have done our research to start but it turns out there are at least 2 other Big Apple Awards out there. One is for city school teachers and the other has to do with marketing. So to combat the identification issue as well as for better branding, we chose to call the new event “The Awards.” It’s mission will still be to recognizes businesses that are making a difference in their communities!

Thanks for showing you care and we hope to continue the dialogue as builds a little bit every day!

The New “USA Create”

Introducing USA Create

Welcome to the new USA Create version of the ArtisticPreneur Newsletter or you may be reading this on the new website. Some of you, especially those reading the newsletter, may be a bit startled regarding the abrupt change from “ArtisticPreneur” to “USAcreate.” Our apologies. We didn’t really know how else to do this.

A Multitude of Aspects

The new areas we will be covering moving forward include Awards Producing, Blogging, Internet Marketing, Mentalism Magic, Online Educating and Website Creating. The reason for this change is so we can serve our clients better with more options and therefore stronger marketing power. To see them in action please go to the all new

The Old Goes to the New

We bring this to your attention because this newsletter is now being sent to you from a different email address. Feel free to contact us at any time using that email address and rest assured if you’ve been communicating with us via our old email address those messages will be forwarded to the new one.

Listen to Your Thoughts

Why are we letting you in on this process? Because it is a way of encouraging you to make changes also if you feel you need to do so. Chances are you know what you are supposed to do but for whatever reason may not be doing it.

Diving In

We found that as we considered developing our new organization there were fears we faced regarding taking the plunge. Why? Because we knew that if we did undergo an organizational change there was no turning back and that challenges may ensue. Well, for better or worse, we have taken the USA Create dive and hope the water is warm.

The Bumpy Road

But back to another subject, that of you possibly undergoing a change. If you do decide to engage in your own transformation (if you need to) we encourage you to hold on to the very positive reasons you are traveling down a different route. This can sometimes make it a less bumpy ride.

Slogan for the New Newsletter

The slogan for the website and the newsletter are both up for grabs. Please let us know what you think would work. Both the site and the newsletter could have the same byline or be different. Looking forward to what you’re coming up with!

Your Marketing Tip for Today

Meanwhile your marketing tip for today is to not be afraid of changing because eventually you will have to do so anyway and better to be proactive than reactive!

Big Apple Awards

A Lot Happened on this Day

A lot happened on April 1, 2019 and it’s no April Fools gag. We not only found out the winners of the 2019 10th Anniversary PIAs event, but we also discovered that our beloved P.P. has had a name change. More on that in a moment.

10th Annual PIAs Winners Announced

A big warm congratulations for the ArtisticPreneurs who in cyber mode were presented their Platinum PIAs Crystal Triangles. And thanks also to all the subscribers to this newsletter (ArtisticPreneur) for voting on the winners. It wasn’t easy and the race was very close, but certain folks then came out triumphant. Depending on when you are viewing this, you can find more out about the winners at:

Hope and Change

But what of this name change and why? The powers-that-be decided to embrace their immediate neighborhood and from April 1st on, the Platinum PIAs will be known as the Big Apple Awards. Although “Big Apple” seems to imply Manhattan, NY only, the awards will be open to anyone and everyone across the country who are currently using their marketing as a way to make a difference. The thinking is that those who are spreading the message of hope and change, should be acknowledged. More can be seen here:

Marketing Tip of the Week

And finally, what does all this have to do with our tip of the week? Our tip of the week is that sometimes to remain fresh you have to rebrand. It’s not something to be afraid of but rather sometimes the next logical step, thereby opening up an exciting new path. Do you have something you want to rebrand?!