Platinum PIAs

What’s Up with the Big Apple Awards?


So we’ve been getting feedback that folks are confused by the Big Apple Awards post. In that post we mention that it looks like the new name for The Platinum PIAs Awards (annually since 2010) is going to be “The Big Apple Awards.” But the part that causes some people to get riled up is that recently we’ve been speaking of the new name for the PIAs as being The Awards.

Our Apologies for the Confusion

First, my apologies for not being clear about the awards show transformation. Yes, it’s true, as recent as April we believed that the new name for the Platinum PIAs was going to be “The Big Apple Awards,” but then we started to make discoveries that changed our minds about the new name. We should have done our research to start but it turns out there are at least 2 other Big Apple Awards out there. One is for city school teachers and the other has to do with marketing. So to combat the identification issue as well as for better branding, we chose to call the new event “The Awards.” It’s mission will still be to recognizes businesses that are making a difference in their communities!

Thanks for showing you care and we hope to continue the dialogue as builds a little bit every day!

Platinum PIAs

Big Apple Awards

A Lot Happened on this Day

A lot happened on April 1, 2019 and it’s no April Fools gag. We not only found out the winners of the 2019 10th Anniversary PIAs event, but we also discovered that our beloved P.P. has had a name change. More on that in a moment.

10th Annual PIAs Winners Announced

A big warm congratulations for the ArtisticPreneurs who in cyber mode were presented their Platinum PIAs Crystal Triangles. And thanks also to all the subscribers to this newsletter (ArtisticPreneur) for voting on the winners. It wasn’t easy and the race was very close, but certain folks then came out triumphant. Depending on when you are viewing this, you can find more out about the winners at:

Hope and Change

But what of this name change and why? The powers-that-be decided to embrace their immediate neighborhood and from April 1st on, the Platinum PIAs will be known as the Big Apple Awards. Although “Big Apple” seems to imply Manhattan, NY only, the awards will be open to anyone and everyone across the country who are currently using their marketing as a way to make a difference. The thinking is that those who are spreading the message of hope and change, should be acknowledged. More can be seen here:

Marketing Tip of the Week

And finally, what does all this have to do with our tip of the week? Our tip of the week is that sometimes to remain fresh you have to rebrand. It’s not something to be afraid of but rather sometimes the next logical step, thereby opening up an exciting new path. Do you have something you want to rebrand?!