Working from Your Heart

Don’t hang your heart out to dry, listen to your heart when creating your customer experience!

Without getting more mushy than not, here is a quote from Helen Keller that can be quite relevant when it comes to running your business:

“The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” -Helen Keller

And in a manner of speaking it is important to be working from your gut when attempting to put together your marketing materials online and off. In online marketing you need to be able to have intuitive insight into what you believe your potential customers and clients will be feeling when they read your business copy. Are you writing in a way that interests them? Are you giving them¬† valuable information? These are two questions we always strive to meet, but don’t always hit the nail on the head.

Hitting the Nail

If you are “building the house” of your website, you want to keep in mind who this “house” is for. Different people are going to respond to different things. For example, if you are reading this, chances are you are a part of our “demographic.” Please don’t process that this is cold hearted of us, it just means that your patch to reach us may have been something we set up in advance to reach you.

How are Your Customers Finding You?

You need to work in reverse when creating content for your website. What is your future customer going to do that will lead her or him to you? Will they find you through a web search? If yes, then you might want to focus on keyword research. Will they find you through a search engine ad? If yes, it’s a good idea to double check your ad copy, making certain it will resonate with them. Will it be through a link from another website? This means thinking of the words in the link leading to your site. And so on. If you are truly going to be coming from the heart, you need to be experiencing this when you create your (USA Create) customer experience!

Start Your Own Video Film Web Production Company


Solve a Problem

Thinking of starting your own video, film and web production company? It’s easier than you may think and can be quite profitable too. The tricky part is getting customers, but USAcreate can help you with that. Also, you need to be sure that you are filling a NEED and are SOLVING A PROBLEM. For example, our awards show the Platinum PIAs solved the problem of recognizing those who are making a difference in their community. This also helped in building community which can stem from being appreciated.

Online or Offline?

When doing your business you’ll need to know how to attract customers on the web. There are many ways of doing this and it depends on whether you are working in a brick and mortar studio or if you are online only. When making our movie which is a kind of business, we worked both offline (filming movie) and online (promotions).

Your Customer’s Path

With a studio you need to attract LOCAL customers because they will come to the location to work with you. Whereas if you are online-only you need to design a path that your customer will follow through on ending with them patronizing your business.

Will You be the Face of Your Business?

Another thing to think about is whether or not you will have visibility within the company. In other words will you be a kind of spokesperson? For example, our founder hosted the first PIAs back in 2010.

Blinders on: Start NOW

If you choose the spokesperson approach then before even starting your company start to promote yourself using free resources such as YouTube. As of this writing if you upload a new YouTube video every day, you will build viewership and will learn the ropes. But don’t wait until you have it “all figured out” to start your YouTube channel. Just start NOW.

Form Alliances

Since you are solving a problem and are filling a need of real people, these are the folks that you want to reach. They will be your future customers. And don’t forget to do partnerships with other businesses and individuals who will help you, as you will help them.

The Cross Pollination of Being a YouTuber

A good example of this is when YouTubers appear on other YouTubers’ channels. You go on their channel and they go on yours. Don’t forget that you don’t have to be in the same room to do this and can achieve it through video connectivity. Such as when you are making a film, you also can film actors who are not even in the same state.

Breaking it Down into Bite Sized Pieces

“Okay but what about running the business itself, how do I do that?” My friend that is what you have to figure out and you only. If possible you should not only fill an important need but to have passion about what you’re selling. This will motivate you to pursue all aspects of your business. Plus be sure to break down your product creation process into little chunks that you can delegate to others.

A Super Duper Collaboration


Educational Collaboration

Hi all. We have some super great news. We are going to be working with prestigious websites Thrillumentary and USA eLearning. It is going to be a marketing/promotions educational collaboration. And remember, if you want to get news about this and other stories, each with a marketing tip, be sure to subscribe to the USAcreate.com Newsletter.

How to Get New Customers

The thing that all three of us have in common is the belief that education is very important in order to have good results. That’s especially important to us because we follow the DIYdigi (Do It Yourself Digital) approach because once we create the website and tools for our clients, through videos we help them learn how to wield them to get new customers.

Savings and Convenience

A perfect example of this is a recent site and set of tools we made for a client. This client was taught and learned how to do his blog posts himself, saving him money as well as gaining the freedom to update his entries whenever he felt like it. In other words savings and convenience can be yours if you get on board with the DIY Digi approach.

Education Can Take Many Forms

The exciting thing about working with Thrillumentary and USA eLearning is that we are going to ultimately create our very own eBooks, quizzes and eCourses. This will be very helpful for us to be able to serve our clients better.

Self Serve or Full Service?

How does this impact YOU? It means when you work with our organization you’ll have more options. Of course you are always welcome to use one of our monthly update programs for you website and digital tools, but you also can select to do the maintenance yourself.

Two Minds Better than One

When we do full service monthly updates for you, you get the power of two minds rather than one. I work in conjunction with my brother who is a web expert like I am, plus bring in freelance team members as needed.

What Do You Want to Learn?

What are your goals? What have you been achieving thus far and what would you like to accomplish. Do you want to learn “How to Get New Customers” or are you more interested in learning about how to retain your current ones? Maybe you even want to learn both!

Marketing Tips Based on Real Experience

We would recommend that your first step be subscribing to the USAcreate.com Newsletter. This newsletter means that each week you will learn a new marketing tip that is the outgrowth of actual behind the scenes of our client and in house projects.

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