Without getting more mushy than not, here is a quote from Helen Keller that can be quite relevant when it comes to running your business:
“The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” -Helen Keller
And in a manner of speaking it is important to be working from your gut when attempting to put together your marketing materials online and off. In online marketing you need to be able to have intuitive insight into what you believe your potential customers and clients will be feeling when they read your business copy. Are you writing in a way that interests them? Are you giving them valuable information? These are two questions we always strive to meet, but don’t always hit the nail on the head.
Hitting the Nail
If you are “building the house” of your website, you want to keep in mind who this “house” is for. Different people are going to respond to different things. For example, if you are reading this, chances are you are a part of our “demographic.” Please don’t process that this is cold hearted of us, it just means that your patch to reach us may have been something we set up in advance to reach you.
How are Your Customers Finding You?
You need to work in reverse when creating content for your website. What is your future customer going to do that will lead her or him to you? Will they find you through a web search? If yes, then you might want to focus on keyword research. Will they find you through a search engine ad? If yes, it’s a good idea to double check your ad copy, making certain it will resonate with them. Will it be through a link from another website? This means thinking of the words in the link leading to your site. And so on. If you are truly going to be coming from the heart, you need to be experiencing this when you create your (USA Create) customer experience!