Start Your Own Video Film Web Production Company


Solve a Problem

Thinking of starting your own video, film and web production company? It’s easier than you may think and can be quite profitable too. The tricky part is getting customers, but USAcreate can help you with that. Also, you need to be sure that you are filling a NEED and are SOLVING A PROBLEM. For example, our awards show the Platinum PIAs solved the problem of recognizing those who are making a difference in their community. This also helped in building community which can stem from being appreciated.

Online or Offline?

When doing your business you’ll need to know how to attract customers on the web. There are many ways of doing this and it depends on whether you are working in a brick and mortar studio or if you are online only. When making our movie which is a kind of business, we worked both offline (filming movie) and online (promotions).

Your Customer’s Path

With a studio you need to attract LOCAL customers because they will come to the location to work with you. Whereas if you are online-only you need to design a path that your customer will follow through on ending with them patronizing your business.

Will You be the Face of Your Business?

Another thing to think about is whether or not you will have visibility within the company. In other words will you be a kind of spokesperson? For example, our founder hosted the first PIAs back in 2010.

Blinders on: Start NOW

If you choose the spokesperson approach then before even starting your company start to promote yourself using free resources such as YouTube. As of this writing if you upload a new YouTube video every day, you will build viewership and will learn the ropes. But don’t wait until you have it “all figured out” to start your YouTube channel. Just start NOW.

Form Alliances

Since you are solving a problem and are filling a need of real people, these are the folks that you want to reach. They will be your future customers. And don’t forget to do partnerships with other businesses and individuals who will help you, as you will help them.

The Cross Pollination of Being a YouTuber

A good example of this is when YouTubers appear on other YouTubers’ channels. You go on their channel and they go on yours. Don’t forget that you don’t have to be in the same room to do this and can achieve it through video connectivity. Such as when you are making a film, you also can film actors who are not even in the same state.

Breaking it Down into Bite Sized Pieces

“Okay but what about running the business itself, how do I do that?” My friend that is what you have to figure out and you only. If possible you should not only fill an important need but to have passion about what you’re selling. This will motivate you to pursue all aspects of your business. Plus be sure to break down your product creation process into little chunks that you can delegate to others.

Empowering Yourself with Marketing

Say “Yes” to Marketing Empowerment!


Personal Phones Can Be Big Traffic Generators

We describe our aim in terms of helping you with promotions as “Marketing Empowerment Through Entertainment with a Mobile Phone Focus.” Optimizing for mobile phones has never been more important since studies point toward the fact that 80% internet traffic is by people using their personal phones! New organizations like DIYdigi are jumping on the wireless band wagon because it’s not just the future it’s NOW!

Become You Own Marketer

So let’s say you want to “Become Famous Online,” this means that today more than ever you need to become a marketer yourself who markets you! Empowerment in marketing through entertainment is how “How to Get New Customers” can help you.  They are great when it comes to mobile promotions.

Consider Starting a Blog

Thanks to blogging, social media and DIYdigi (Do It Yourself Digital) tools you now have an open pathway to getting the fame you need. We say fame you need is because there is a practical aspect to achieving this.

Becoming a Search Engine Pull Down is Your First Step

One you’re name or company is on a search engine pull down then you are ready to take the next steps. In this article we’re going to be focusing on what you need to do to get to the pull down point in your career or business.

Beyond Social Media

Social media isn’t going to get you there. It can help, and certainly its ability to allow you to engage with your audience is wonderful. In many ways the benefit of search engines is that you can organically grow your online presence with diverse media sources. In other words, search engines tend to like a lot of different manifestations of you including social media, search engine searches, newsletters and your website, etc.

How’s Your Website Doing for You?

This means not just social media but doing guest appearances on other folks’ blogs. This is done with all roads leading to your website. How is your website working out for you by the way? And do you even have a website? If not, or if you need a do-over, How to Get New Customers can help.

Create a Diverse Media Mix Online

Although having a website is a good first move, just having one doesn’t mean you are actively pursuing the journey to “Become Famous Online.” To achieve phase one of this, which is to be on search engine pull downs, you will need to create a diverse media mix about yourself. DIYdigi (Do It Yourself Digital) can help you with this.

The Social Media Pathway

Social media is probably the easiest way to become famous online, but remember, all it achieves for you is to engage others and help fill out your search engine result pages. Blogs are another matter. The best way to get covered by other people’s blogs is to have a blog yourself so you can be on their blog and possibly they can be on yours.

The Frustration of Approaching Other Blogs

Co-promotions can become frustrating. Because the more famous a blog you seek is, generally the harder it is to achieve a cross promotion. This is one of the reasons we helped form the Blogger Coalition, which consists of over 35 blogs, some of which are for clients and the others for in house projects.

Setting Up a Newsletter

Do you have an email newsletter? Properly setting this up can be a bit of a challenge even for those well versed in marketing. The reason is that you need to provide an incentive to someone to sign up for your newsletter in the form of a PDF eBook that is on a topic that people want.

Engaging Your Audience

It can’t be all about you (or sometimes it can) but is more likely to succeed if somehow this eBook was a solution to a problem in the industry for which you desire to become famous online.

Which Art Form or Business Type are You?

At USA Create we primarily focus on businesses of all kinds and those who are involved with art forms including being a musician, magician, actor, fine arts creator, dancer and filmmaker. We serve these art form titles as well as all jobs related to these art forms.

The “Arts” in Online Marketing Arts

This is one of the reasons why we refer to the marketing process as being “Online Marketing Arts.” Another reason is that we consider ourselves as artists doing the art form of marketing. Why? Because marketing to us is not just a science but is also an art form due to its components of creativity and psychology.

Getting Over the Hurdles

So what do we hope you will get out of this? If you want to achieve the goal to “Become Famous Online” the first hurdles you need to jump over are social media, blogs, newsletters and more. If you customize these you too can become a search engine pull down!