Autopilot PR

It does the marketing so you don’t have to!

My Brother and Fellow Marketer

My brother lives 3,000 miles away in the scientifically proven EXACT center of California. He on the West Coast and I in NYC, both basically do the same thing for a living which is websites and internet marketing.

Automated Promotions

And my brother’s running joke is that he speaks about is his desire to live a lifestyle that doesn’t require his presence! So it makes sense we often speak about marketing on autopilot – promotion that is automated and once set up works on its own.

Hard to Do

It is a somewhat intricate challenge to initially put together, but the surprising thing is that it’s actually possible. What makes it difficult is that you don’t have the benefit of being able to gauge the prospect because it is all done digitally in advance.

It Takes…Anticipation

You have to be able to anticipate the various possible outcomes of any sequence and give the person engaged in the journey the opportunity to choose which route to go at any given juncture.

A New Methodology

As hard as it is to do, it’s a lot of fun to think about and lately I’ve been making strides with it. It’s become clear to me that in order for USAcreate.com to succeed I’m going to have to figure out a way that someone who is interested in learning more about a product or service can have a pleasant user experience with this methodology. This will also mean that the the marketing funnel that the prospect will travel through will need to be digitally generated in advance!

Making it Happen

The key is to supply the future customer with various phases of a demonstration without the seller having to be physically involved in the sale. The stakes are high, especially when you consider using this robotic approach to make a purchase happen!

Being Careful

Selling promotional products and services have their own unique mountains to climb over even when not being automated and relying on the human factor instead. Selling publicity and advertising is an art and a science. So how are mere digital tools going to be able to measure up while doing the selling on their own?! The answer is…very carefully!

Hands Off

If this is a topic that interests you, feel free to contact us. My brother and I are close to realizing a dream of having a way of life that is hands off when it comes to the automated sales process.

This week’s Marketing Tip

This week’s marketing tip if applied can make a considerable difference in your career or business. Our tip is to explore marketing automation. That’s right, we recommend that you start looking into this vast area. We are suggesting this partially in order to whet your appetite for a free online course that we are going to be offering soon on the topic. In fact we are working on it right now and hopefully will have it ready in a week or two. Don’t underestimate the power of marketing on autopilot!

Marketing for Introvert Artists

Although New York City can be loud and bustling, it attracts introvert artists.

Hello.

You. Yes you, the artist introvert living in Manhattan, NY or anywhere in the USA for that matter. Have you ever found yourself faced with the need to promote something but were not quite sure of the best possible approach? What do you do? First, let’s look at what is going to be most challenging. The big one is cold calling. This is an introvert’s nightmare. You the introvert can find it difficult to converse with extroverts let alone being faced with having to talk to total strangers on the phone who are likely to hang up on you. Sure, it’s going to be easier if it’s a “warm list,” but it is still a stress inducing undertaking for many artist introverts.

What About Some of the Other Types of Marketing?

What about passing out business cards as an artistic introvert? Or having to draw in prospects to a trade show booth? Yikes! Even social media, which is easier for most introverts than face to face solicitation, is not comfortable for many “Quiet Ones.”

What is an Introvert Marketing Secret?

Okay, so how do you as an artist introvert go about marketing yourself or your business or organization? The big solution, as many introverts have discovered, is email. You see, Introverts, in group discussions like to think something through before they speak. But then if the subject changes, they often don’t know where to find an opening.

How is Email Marketing Different?

Email marketing is not like trying to talk during a group meeting. There are two facets to it. One is having a subscription form on your website where others can subscribe and another big one is email “cold calling.” Before the introverts reading this right now pull themselves back into the shadows, let us describe why email is good by using a personal success story by an actual introvert.

Introvert Story

First off, according to testing he is an EXTREME introvert yet has convinced celebrities to be interviewed by him and has had many business triumphs. All of this thanks to email. Email gives you a chance to think something through before you actually make your move. And because you can think something through you can magnify your chances for a positive outcome. For example, we at USAcreate.com are faced with creating campaigns as well as getting more prospects. Email Marketing, combined with other promotional tools, makes this easier.

Steps for an Introvert Artist to Take

Think through who you are going to reach out to. Put yourself into their shoes. Are they going to want to receive an email from you? What must you be offering that you need to get into the first sentence to keep them reading? Even more important is what do you put in the email subject line? Take a look at the demographic you are approaching and come up with a subject line that solves a big problem for them. This is not always easy but you are an introvert who is going to take longer to write your email anyway so make good use of that time for coming up with a compelling subject line.

Times the are a Changing

In terms of gathering prospect data, we should also mention that these days it is harder to find websites that use email, so there’s a good chance you may be faced with contact forms. But if you are using your preparation time wisely, you have created an attractive message that you can paste into your prospect’s contact form. If they ask for a physical address, consider getting a P.O. box unless you have an office you work out of and can have clients meet with you there.

Finding Prospects

And finally, how do find these “email/contact form” prospects in the first place? Of course it is best to get referrals but extreme introverts often feel awkward doing that. What you do is use your trusty search engine. For example if you are looking for a specific kind of prospect, come up with the best possible word or words that describes your prospect. Next put this word into Google along with the word “contact.”

But Does This Work?

All of the tips we’ve give are tested and proven to work for introverts. But, it’s also a numbers game. Additionally, you must remember certain things. For example do not spam. And when you send your email be sure to give them a way to opt out. We are not saying those are the only two things you need to do, because we are not lawyers and to do this right you really need to get the help of an attorney to check it all out. So go ahead and contact her or him, using of course…Email!

Create Your Action Plan

Planning for Action

Your action plan is your most important document to create for your solopreneur venture, small business, or artistic career of any kind (including visual, performing etc.).

Reinvent Yourself

As an entrepreneur over the years, due to technological changes, I’ve had to reinvent my businesses several times. Elements like technology can impact your plan in a positive or negative way. And you always need to be one step ahead by being able to either totally redo your blueprint or at least modify it to get you better results.

Shorter is Better

A profitable strategic marketing and action plan is what we work on with our clients. It doesn’t have to be extensive or long winded, in fact shorter is usually better. At least it has been for me and my entrepreneurial undertakings. I believe you should be able to write your entire business plan on one side of a napkin.

What is the Key to Your Business?

Have you created a strategic action plan and marketing list? If yes, congratulations! You are one step ahead of much of your competition. If “no” then you might consider jumping on it now. Think of the steps you do to get clients or bookings or whatever you have to achieve that is the lifeblood of your career or business. I know this sounds obvious, but you’d be surprised the difference a brief outline can have to continually remind you of where your focus needs to be.

Getting Inspired

Therefore, our marketing tip for today is to create your action steps and marketing plan for yourself right now. Don’t put it off so that you can “wait for inspiration.” You’ll often find that the inspiration you seek is generated when you have the initiative to do something you need to do.

What’s Up with the Big Apple Awards?

Feedback

So we’ve been getting feedback that folks are confused by the Big Apple Awards post. In that post we mention that it looks like the new name for The Platinum PIAs Awards (annually since 2010) is going to be “The Big Apple Awards.” But the part that causes some people to get riled up is that recently we’ve been speaking of the new name for the PIAs as being The USAcreate.com Awards.

Our Apologies for the Confusion

First, my apologies for not being clear about the awards show transformation. Yes, it’s true, as recent as April we believed that the new name for the Platinum PIAs was going to be “The Big Apple Awards,” but then we started to make discoveries that changed our minds about the new name. We should have done our research to start but it turns out there are at least 2 other Big Apple Awards out there. One is for city school teachers and the other has to do with marketing. So to combat the identification issue as well as for better branding, we chose to call the new event “The USAcreate.com Awards.” It’s mission will still be to recognizes businesses that are making a difference in their communities!

Thanks for showing you care and we hope to continue the dialogue as USAcreate.com builds a little bit every day!