How to Market a Magician (with Help from HP)


Who is Manhattan Magician?

Manhattan Magician of ManhattanMagician.com is perhaps best known for his performances along with the Magic Neighbors Theater Troupe that tours various branches of the New York Public Library.

A Fun Way to Promote

Since Manhattan Magician might as well be my alter ego or imaginary brother, I wanted a fun way to promote him, possibly tied into the library and books.

A Force of Nature

One strategy is to align yourself who is more famous than you are. Who then is the most famous magician of book-dom. I bet you didn’t even blink before you thought: Harry Potter. And you’d be right. Harry Potter is a force of nature. My 10 year old daughter (who is in the library magic act) recently put herself on the list at the library for one of the books, the one that has the Goblet in it.

Library Waiting List

At the time of requesting the book she was told that she is number 7 in a waiting list of 7. My daughter instantly did the calculations and surmised that it was take her more than 3 months before she would get the book. So she and my wife purchased the book instead.

Off the Shelves Quickly

Another library and Harry Potter story is the time my daughter rather magically discovered exactly the Harry Potter DVD she wanted to watch because she had just read the book and likes to see the Potter movies after taking in the book. The librarian at checkout commented that it was miraculous she got this DVD because practically the second it is on the shelves, it gets taken out again.

Two Magicians, Two Very Different Worlds

Okay, so we’ve established Harry Potter is well known. How then does a practitioner of prestidigitation align herself/himself with likes of Potter? The answer for us was in the fact that both Harry Potter and the Manhattan Magician were magicians, so the joining of the two would have to have something to do with magic tricks.

Fictional Spells into Real Tricks?

We had heard that apparently, Bloomsbury Children’s Books did a world-wide survey of the favorite Harry Potter spells. This generated an idea. What about if Harry Potter’s 10 top spells could be made into magic tricks!?

Inventing Magic Tricks

Since Manhattan Magician was writing a book about how to invent magic tricks, this seemed like a perfect tie-in. So now all that had to be done was to figure out a publication that could feature the story.

Over 35 Websites

As most of you know I manage over 35 websites, some of which are for clients and the others are for in house projects. One of these sites is, yes you guessed it, HarryPotterFanClubNYC.com which is run by a guy named Spaceman. The connection between a “Spaceman” and “Harry Potter” has never quite been clear to me, but it didn’t matter. It was time to contact the man from the galaxy.

An Ambitious Experiment

Spaceman loved the idea of Manhattan Magician coming up with magic tricks based on the top 10 spells. We decided that Manhattan Magician would look at the list of the 10 and then would come up with ideas on the spot. But we had one hitch to the deal. Magicians are not supposed to reveal the secrets of how they perform magic, especially magicians who are members of the Society of American Magicians. You see, Manhattan Magician had taken a binding oath of not revealing secrets.

A Solution is Found

I came up with a solution. What about if Manhattan Magician did a “Magic Talk” referring to tricks and principles that only magicians could understand? That way no secrets would be revealed to the general public. The Manhattan Magician loved the idea and so did Spaceman, so all that had to happen now was to get Spaceman and Manhattan Magician in the same room.

A Lesson in How to Market a Magician

What can we learn about marketing here? For one thing it helps to be managing the blog/website that the interview is for. Also, thinking outside of the box (or the top hat) is good. Another thing is communication between all parties involved. And speaking of parties, if you want to check out the plan in action, take a look here at the Harry Potter Fan Club NYC website post. Or if you prefer to go directly, the URL is https://harrypotterfanclubnyc.com/harry-potter-magic-tricks/.

The Big USAcreate.com Project

A Question

Have I bitten off more than I can chew? I don’t know. I hope not. Sometimes doing the Online Marketing Arts project seems to be too large, with too many moving parts. If the rule “keep it simple” was to be applied here, it would flunk out. The basic idea is easy enough to understand though, but the doing it seems overly challenging.

What is It?

I’m talking about an eBook that is starting out as a 200 plus PowerPoint slide show. In slide form, it will be the curriculum for an all day seminar I plan to teach (as an aspiring adjunct professor now that I have my Master’s), but the eBook is another thing. If I was just creating some nice images and then called it a day, that would be fine. The problem is in the “system” that surrounds and promotes the eBook.

A Little More Clarity

To give you a clearer idea of what I’m talking about, let’s just say that the endeavor is to put together an eBook then promote and sell it. Doable, right? In fact the eBook itself has an attainable idea. The short version of the title (lol) is “How to Get New Customers: The Easy 6 Step Method.” And doing the 6 step method is easy, you just follow the steps in the eBook and if done correctly you will get end up at least getting some leads for customers, clients or even fans.


19 is the Number

But that’s just part of the title. The full title is “How to Get New Customers: The Easy 6 Step Method Plus Special Bonus Outline of the Simple 19 Step Technique.” So now you see it. It’s the 19 step aspect of the book, that bonus part, that’s not as simple to do as I would like. I am my own guinea pig and will NEVER put on the market something that I have not done myself. Interestingly enough the 19 step is made up of 5 or 6 chunks that individually done are easy peasy lemon squeezy. These are chunks I have used that lead me to achieve some success.

A Temporarily Overly Worried Moment

But stitched together like a Frankenstein monster, they aren’t so EPLS. They are OVERWHELMING!

Breath

But writing this has been therapeutic. Thanks guys. As I jot down the problems I am coming up with solutions. The truth of the matter is that once I’ve tested and gone through the project phases, helping someone else do it is going to be a lot easier than doing it myself. And the key is breaking it into sub chunks of the chunks, as well as even sub chunks of the chunks which in turn have sub chunks of the chunks. Hey I got through getting a Master’s in Arts Administration at age 57 by taking thing slowly. And the irony in the end was that getting that degree ultimately felt a lot quicker than I had anticipated.

Ruminations

So there you have it. A bunch of ruminations of the USAcreate.com process and action plan in action. “But,” you may ask “how close are you so far to completion of the 19 step version of “How to Get New Customers” methodology?” Good question. Let’s put it this way. The night before last I got up at 3:00AM and worked feverishly for 5 hours on the undertaking so I could then attend to other responsibilities. As I am writing this I have about 45 days to go until the end of August. It would be great to have this done by September 1! Although that is pretty close, let’s plan on it happening by then and have an online celebration. A web release party as it were.

You

But what about you? Are you okay with getting through large projects? I believe that many of you probably are since this list has a lot of talented and successful people on it. But for those of us like myself, the insight or marketing tip that I have today is to break promotional projects into short and doable pieces. You don’t have to write it all down in in blueprint form, unless that’s how you are most productive. You’ll be amazed by how much you can get done in a finite amount of time!

UPDATE!

This blog post was started yesterday (Tuesday) and the official release of it is tomorrow, Thursday, both as a web entry and  email newsletter. Putting my mind to the task I got up at 4AM and in 2 1/2 hours was able to pull together the 10 online pages (which is equal to 42 pages as a Word document) of content in the amount of 9,801 words.

Looking Out for Existing Subscribers

I didn’t write all 9,801 words this morning obviously, but got it set for the pre-green-light of its use as a 10 day course available to new subscribers. If you are already a subscriber and would like the content, then email and let me know and I’ll send it right over to you. Also, I’ve decided to release this post today. Please email me in the next week because things get archived.

ArtisticPreneurs – Here’s “How to Get New Customers”


Are You Ready to Walk through the Door?

“How to Get New Customers” can be discussed in various ways. And the term “customer,” depending on which art or business you are in, can be called audience, clients, fans and more. “How to Get New Customers” is the thesis and lifeblood of our now more specific mission. In short, if you solve the problem of “How to Get New Customers” you’ve solved a problem almost all of us have faced or are facing. Yes, you’ve walked through the door. But getting to this place takes work.

A Proactive Step by Step Methodology

Of course one of the most effective ways of getting new customers is through referrals. And in books, articles and TV we are encouraged to tap into (as most of us have heard before) our network, for leads. Sometimes this works and sometimes it doesn’t, but wouldn’t it be wonderful if you didn’t have to hassle with this and could just use a proactive step by step “methodology” to bring the right customers to you?

New Ideas that Have Impacted Us

Still keeping in our methods the importance of the recognition of those who are making a difference, we’ve started to work on developing packages and programs solutions. These “marketing tools packages” and monthly “website update programs,” keep your promotions alive and engaging for your customers, thereby bringing them to you. This clarification of our direction has caused us to make changes in our mission.

USAcreate.com Mission:

“The mission of the USAcreate.com Club is to use digital marketing arts to help entrepreneurs, artists and educators realize their “American Dream” online. USAcreate.com views marketing not just as a science but also as an art form like any other. We have two main websites (USAcreate.com and HowToGetNewCustomers.com) as well as over 30  others, all of which are a part of The Blogger Coalition. This coalition is a network we manage of bloggers who are either our clients or are a part of our in house projects. We are on the lookout for businesses or artists of any kind, who are committed to making a difference in their life and work. We help you with low cost packages and programs, Our four consecutive upward staircase packages are customized to you and your needs and include effective online marketing tools that in turn are refreshed regularly through four coinciding website update programs. These packages and programs work together collectively to engage and bring people to you, so that you are then empowered to convert them into customers, clients, audience members and fans etc. Our “online marketing tools packages” that coincide with  our monthly (or even weekly) “website update programs,” both come in  four ascending levels that parallel each other and will fit you regardless of where you’re at, at the moment with your business or career. These four packages and programs are Beginner, Intermediate, Pro and Super Pro!” Additionally we are committed to producing the annual USAcreate.com Awards Show (originally called The Platinum PIAs since 2010) . This show occurs both online and off and recognizes our clients or other ArtisticPreneurs, who are making a difference in their American communities. In short, our mission is to help you with Digital Marketing Arts so that in turn you can help others!”

Both Words Work

It’s a tall order to be sure, but we feel up to the challenge. This clarifying shift in our perspective officially started less than a week ago when we created the new website HowToGetNewCustomers.com which has in its title everything most businesses and artists want. And we even went to the point of creating an alternative route to getting you to that site if you prefer the word “clients” over “customers.” The different route is to use the alternative web domain which is HowToGetNewClients.com (leave out the “www” at the front and it will “forward” to the new site).

This Week’s Marketing Tip

The website HowToGetNewCustomers.com barely has any content on it but its title alone and the fact that it now exists pushed us to take the step in evolving our mission. This is where this week’s web marketing tip comes from. The suggestion being that if you have a new idea regarding your marketing that you jump right into it. Also, regardless of what kind of business owner or artist you are, don’t be afraid to have a mission that can bring you FOCUS. For example, even if we don’t build HowToGetNewCustomers.com into a full fledged website content-wise, it still has been the impetus we needed to refine our purpose. And with our mission giving us focus, we can serve you better! Isn’t it time you walked through the door?!

4th of July Mind Trick

Something to THINK about!

On a Special Day

Hi everyone. It’s four days after the 4th of July, the special day celebrating our declaration of independence! It was hard to compete with the fireworks so we’re sending this email a little bit later. Though, those subscribed to our newsletter got much of the content in this blog post in their in box on the 4th. Repetition and consistency mean something. In this edition we’re going to take a look at a certain kind of mind trick you can use to get ahead in life including your business or your artistic career.

Accidental Luck

Years ago, I had a brief but profitable foray into the world of being a real estate agent. Our landlord at the time had a few NYC apartments he wanted to rent so for some reason out of the blue he offered me the job even though I didn’t ask for it nor had we every spoken about rentals. I filled all the apartments with great tenants within days! This prompted him to give me more apartments to fill.

The Secret

How did I do it? Much the same approach my brother used years later for his website. The approach was to make the prospect work for the prize. I put an ad on a real estate website and for every inquiry I got I responded with letting them know the response was overwhelming and did they want to be placed on the list?

Generating Buzz

What resulted was a feeding frenzy of folks contacting me, trying to convince me I should choose them even before they saw the apartments!

From Real Estate back into the Arts

A few months later we moved out of our apartment, changed landlords and I decided to end my real estate career because it was getting in the way of my real passion and pursuit which is digital marketing arts.

Something to At Least be Aware of

What’s the takeaway? What’s the promotional lesson here?  One of the secrets of success and a good marketing tip is, don’t make it too easy for your prospects. Make them work at it in order to work with you.

In a Figurative Sense

Start a list of possible clients and make all prospects be on a list. I don’t mean literally do this of course, but in a figurative sense make them jump over walls and through hoops. The psychology of humans is weird!

P.S. This is not a one size fits all approach. Some people are very nice, and you don’t have to resort to tactics to work with them. Trust your intuition.

Magically yours and hope you had a great 4th!

John

Autopilot PR

It does the marketing so you don’t have to!

My Brother and Fellow Marketer

My brother lives 3,000 miles away in the scientifically proven EXACT center of California. He on the West Coast and I in NYC, both basically do the same thing for a living which is websites and internet marketing.

Automated Promotions

And my brother’s running joke is that he speaks about is his desire to live a lifestyle that doesn’t require his presence! So it makes sense we often speak about marketing on autopilot – promotion that is automated and once set up works on its own.

Hard to Do

It is a somewhat intricate challenge to initially put together, but the surprising thing is that it’s actually possible. What makes it difficult is that you don’t have the benefit of being able to gauge the prospect because it is all done digitally in advance.

It Takes…Anticipation

You have to be able to anticipate the various possible outcomes of any sequence and give the person engaged in the journey the opportunity to choose which route to go at any given juncture.

A New Methodology

As hard as it is to do, it’s a lot of fun to think about and lately I’ve been making strides with it. It’s become clear to me that in order for USAcreate.com to succeed I’m going to have to figure out a way that someone who is interested in learning more about a product or service can have a pleasant user experience with this methodology. This will also mean that the the marketing funnel that the prospect will travel through will need to be digitally generated in advance!

Making it Happen

The key is to supply the future customer with various phases of a demonstration without the seller having to be physically involved in the sale. The stakes are high, especially when you consider using this robotic approach to make a purchase happen!

Being Careful

Selling promotional products and services have their own unique mountains to climb over even when not being automated and relying on the human factor instead. Selling publicity and advertising is an art and a science. So how are mere digital tools going to be able to measure up while doing the selling on their own?! The answer is…very carefully!

Hands Off

If this is a topic that interests you, feel free to contact us. My brother and I are close to realizing a dream of having a way of life that is hands off when it comes to the automated sales process.

This week’s Marketing Tip

This week’s marketing tip if applied can make a considerable difference in your career or business. Our tip is to explore marketing automation. That’s right, we recommend that you start looking into this vast area. We are suggesting this partially in order to whet your appetite for a free online course that we are going to be offering soon on the topic. In fact we are working on it right now and hopefully will have it ready in a week or two. Don’t underestimate the power of marketing on autopilot!

Marketing for Introvert Artists

Although New York City can be loud and bustling, it attracts introvert artists.

Hello.

You. Yes you, the artist introvert living in Manhattan, NY or anywhere in the USA for that matter. Have you ever found yourself faced with the need to promote something but were not quite sure of the best possible approach? What do you do? First, let’s look at what is going to be most challenging. The big one is cold calling. This is an introvert’s nightmare. You the introvert can find it difficult to converse with extroverts let alone being faced with having to talk to total strangers on the phone who are likely to hang up on you. Sure, it’s going to be easier if it’s a “warm list,” but it is still a stress inducing undertaking for many artist introverts.

What About Some of the Other Types of Marketing?

What about passing out business cards as an artistic introvert? Or having to draw in prospects to a trade show booth? Yikes! Even social media, which is easier for most introverts than face to face solicitation, is not comfortable for many “Quiet Ones.”

What is an Introvert Marketing Secret?

Okay, so how do you as an artist introvert go about marketing yourself or your business or organization? The big solution, as many introverts have discovered, is email. You see, Introverts, in group discussions like to think something through before they speak. But then if the subject changes, they often don’t know where to find an opening.

How is Email Marketing Different?

Email marketing is not like trying to talk during a group meeting. There are two facets to it. One is having a subscription form on your website where others can subscribe and another big one is email “cold calling.” Before the introverts reading this right now pull themselves back into the shadows, let us describe why email is good by using a personal success story by an actual introvert.

Introvert Story

First off, according to testing he is an EXTREME introvert yet has convinced celebrities to be interviewed by him and has had many business triumphs. All of this thanks to email. Email gives you a chance to think something through before you actually make your move. And because you can think something through you can magnify your chances for a positive outcome. For example, we at USAcreate.com are faced with creating campaigns as well as getting more prospects. Email Marketing, combined with other promotional tools, makes this easier.

Steps for an Introvert Artist to Take

Think through who you are going to reach out to. Put yourself into their shoes. Are they going to want to receive an email from you? What must you be offering that you need to get into the first sentence to keep them reading? Even more important is what do you put in the email subject line? Take a look at the demographic you are approaching and come up with a subject line that solves a big problem for them. This is not always easy but you are an introvert who is going to take longer to write your email anyway so make good use of that time for coming up with a compelling subject line.

Times the are a Changing

In terms of gathering prospect data, we should also mention that these days it is harder to find websites that use email, so there’s a good chance you may be faced with contact forms. But if you are using your preparation time wisely, you have created an attractive message that you can paste into your prospect’s contact form. If they ask for a physical address, consider getting a P.O. box unless you have an office you work out of and can have clients meet with you there.

Finding Prospects

And finally, how do find these “email/contact form” prospects in the first place? Of course it is best to get referrals but extreme introverts often feel awkward doing that. What you do is use your trusty search engine. For example if you are looking for a specific kind of prospect, come up with the best possible word or words that describes your prospect. Next put this word into Google along with the word “contact.”

But Does This Work?

All of the tips we’ve give are tested and proven to work for introverts. But, it’s also a numbers game. Additionally, you must remember certain things. For example do not spam. And when you send your email be sure to give them a way to opt out. We are not saying those are the only two things you need to do, because we are not lawyers and to do this right you really need to get the help of an attorney to check it all out. So go ahead and contact her or him, using of course…Email!

Create Your Action Plan

Planning for Action

Your action plan is your most important document to create for your solopreneur venture, small business, or artistic career of any kind (including visual, performing etc.).

Reinvent Yourself

As an entrepreneur over the years, due to technological changes, I’ve had to reinvent my businesses several times. Elements like technology can impact your plan in a positive or negative way. And you always need to be one step ahead by being able to either totally redo your blueprint or at least modify it to get you better results.

Shorter is Better

A profitable strategic marketing and action plan is what we work on with our clients. It doesn’t have to be extensive or long winded, in fact shorter is usually better. At least it has been for me and my entrepreneurial undertakings. I believe you should be able to write your entire business plan on one side of a napkin.

What is the Key to Your Business?

Have you created a strategic action plan and marketing list? If yes, congratulations! You are one step ahead of much of your competition. If “no” then you might consider jumping on it now. Think of the steps you do to get clients or bookings or whatever you have to achieve that is the lifeblood of your career or business. I know this sounds obvious, but you’d be surprised the difference a brief outline can have to continually remind you of where your focus needs to be.

Getting Inspired

Therefore, our marketing tip for today is to create your action steps and marketing plan for yourself right now. Don’t put it off so that you can “wait for inspiration.” You’ll often find that the inspiration you seek is generated when you have the initiative to do something you need to do.

What’s Up with the Big Apple Awards?

Feedback

So we’ve been getting feedback that folks are confused by the Big Apple Awards post. In that post we mention that it looks like the new name for The Platinum PIAs Awards (annually since 2010) is going to be “The Big Apple Awards.” But the part that causes some people to get riled up is that recently we’ve been speaking of the new name for the PIAs as being The USAcreate.com Awards.

Our Apologies for the Confusion

First, my apologies for not being clear about the awards show transformation. Yes, it’s true, as recent as April we believed that the new name for the Platinum PIAs was going to be “The Big Apple Awards,” but then we started to make discoveries that changed our minds about the new name. We should have done our research to start but it turns out there are at least 2 other Big Apple Awards out there. One is for city school teachers and the other has to do with marketing. So to combat the identification issue as well as for better branding, we chose to call the new event “The USAcreate.com Awards.” It’s mission will still be to recognizes businesses that are making a difference in their communities!

Thanks for showing you care and we hope to continue the dialogue as USAcreate.com builds a little bit every day!

The New “USA Create”

Introducing USA Create

Welcome to the new USA Create version of the ArtisticPreneur Newsletter or you may be reading this on the new USAcreate.com website. Some of you, especially those reading the newsletter, may be a bit startled regarding the abrupt change from “ArtisticPreneur” to “USAcreate.” Our apologies. We didn’t really know how else to do this.

A Multitude of Aspects

The new areas we will be covering moving forward include Awards Producing, Blogging, Internet Marketing, Mentalism Magic, Online Educating and Website Creating. The reason for this change is so we can serve our clients better with more options and therefore stronger marketing power. To see them in action please go to the all new https://USAcreate.com.

The Old Goes to the New

We bring this to your attention because this newsletter is now being sent to you from a different email address. Feel free to contact us at any time using that email address and rest assured if you’ve been communicating with us via our old email address those messages will be forwarded to the new one.

Listen to Your Thoughts

Why are we letting you in on this process? Because it is a way of encouraging you to make changes also if you feel you need to do so. Chances are you know what you are supposed to do but for whatever reason may not be doing it.

Diving In

We found that as we considered developing our new organization there were fears we faced regarding taking the plunge. Why? Because we knew that if we did undergo an organizational change there was no turning back and that challenges may ensue. Well, for better or worse, we have taken the USA Create dive and hope the water is warm.

The Bumpy Road

But back to another subject, that of you possibly undergoing a change. If you do decide to engage in your own transformation (if you need to) we encourage you to hold on to the very positive reasons you are traveling down a different route. This can sometimes make it a less bumpy ride.

Slogan for the New Newsletter

The slogan for the website and the newsletter are both up for grabs. Please let us know what you think would work. Both the site and the newsletter could have the same byline or be different. Looking forward to what you’re coming up with!

Your Marketing Tip for Today

Meanwhile your marketing tip for today is to not be afraid of changing because eventually you will have to do so anyway and better to be proactive than reactive!

Big Apple Awards

A Lot Happened on this Day

A lot happened on April 1, 2019 and it’s no April Fools gag. We not only found out the winners of the 2019 10th Anniversary PIAs event, but we also discovered that our beloved P.P. has had a name change. More on that in a moment.

10th Annual PIAs Winners Announced

A big warm congratulations for the ArtisticPreneurs who in cyber mode were presented their Platinum PIAs Crystal Triangles. And thanks also to all the subscribers to this newsletter (ArtisticPreneur) for voting on the winners. It wasn’t easy and the race was very close, but certain folks then came out triumphant. Depending on when you are viewing this, you can find more out about the winners at:

https://PlatinumPIAs.com

Hope and Change

But what of this name change and why? The powers-that-be decided to embrace their immediate neighborhood and from April 1st on, the Platinum PIAs will be known as the Big Apple Awards. Although “Big Apple” seems to imply Manhattan, NY only, the awards will be open to anyone and everyone across the country who are currently using their marketing as a way to make a difference. The thinking is that those who are spreading the message of hope and change, should be acknowledged. More can be seen here:

https://BigAppleAwards.com

Marketing Tip of the Week

And finally, what does all this have to do with our tip of the week? Our tip of the week is that sometimes to remain fresh you have to rebrand. It’s not something to be afraid of but rather sometimes the next logical step, thereby opening up an exciting new path. Do you have something you want to rebrand?!